The tagline is taken from a poem from J.R.R. Tolkien’s Fellowship of the Rings:
- All that is gold does not glitter,
- Not all those who wander are lost;
- The old that is strong does not wither,
- Deep roots are not reached by the frost.
- From the ashes a fire shall be woken,
- A light from the shadows shall spring;
- Renewed shall be blade that was broken,
- The crownless again shall be king.